Famous through the Side Door

Fame is a very particular part of success and when handled well can deliver on those aspects of life that are currently so frustrating to you - lack of sales, lack of recognition, lack of options, having to chase down opportunities… 

Fame is a magnifier, the ultimate leverage allowing you to achieve much more with the same action. 

Think of the unknown bar singer who is as great a musician as the Grammy winner, of the struggling life-coach who can deliver better results than most celebrated experts, or the obscure product you find at the farmers market that outperforms its supermarket equivalent. 

Fame matters. 

As with Wealth, most of the quotations you see about Fame are warning about its excesses and downsides, and yet so many people would benefit from more of it. Including you.

What is Fame?

Jane Goodall, Vinted, Muppet characters, David Bowie, that star person in your workout class, Cocoa Cola, the favored sibling, the local guru that everyone in your hometown knows about, the weather correspondent on morning TV, the influencer who tries out beauty products, the champion at parkour… Fame can be found in so many different styles, at different levels and intensities. What they share is a recognition that they are the go-to person, the best at what they do. 

Fame is the state of being acknowledged for notable achievements and consistently high standards by many people within your desired audience. 

The opposite of Fame is Anonymity, nobody knowing about how wonderful you are or your product is. Why would you want to be the world's best secret when it doesn't keep you safe and it doesn't make you happy?

Famous people still work hard but the difference is that once they reach that tipping point of recognition, paths are made smoother for them, they get to enter and exit by the side doors of events, or the crowd is kept at bay behind barriers saving the famous from having to deal with hordes, chaos, queues and bottlenecks, leaving them free to work on their next level dream. Which side of the equation would you rather have as your reality?

Rather than using the non-fame-supported success techniques that will cost you your time, life-force and far too much money, instead I'm going to be sneaking you in the side door and teaching you how to get more raving fans without having to sacrifice so much of your time, energy, material resources and composure. You’ll be skipping the middle rungs of the success ladder straight to where you'd rather be. 

Fame, as with other strategies such as marketing, sales, creation, production, admin etc, deserves its own particular focus. Let’s get you to the point where you no longer have to introduce yourself and prove yourself at every turn. 

Daily on social media you see people clamoring to try and get into their marketplace of attention through increasingly narrow doorways, becoming more outrageous, posting with greater frequency to the point of mania, willing to lose dignity or focus due to a specific scarcity, all tied up in the idea that they won’t be seen by the right people in the right way at the right volume. ‘Famous through the Side Door,’ is about playing a much smarter game, being seen strategically and with the kind of volume that will make every other part of your life work at a far higher level. 

When people think of Fame they often conjure up pictures of empty, void (even toxic) celebrity. That’s not the kind of fame we’re dealing with here. 

We’re talking about the kind of fame that doesn't destroy your character or lifestyle but adds to it. The kind of fame that demands depth, excellence & empathy.

‘Famous through the Side Door,’ is a 4-hour online live audio workshop with a 20 point self-assessment blueprint and a 30 minute self-study prerecorded session that you can use over and over. The recording link for the entire live session will be sent out an hour after it concludes. 

It might be that you'd love to be a famous face, or that you’d love for your creative process to be famous, or that you'd love for your product to be famous. This workshop can be applied to any or all of these.

Maybe you want to be a little bit more famous than you are today, maybe you want to be a lot more famous. This workshop delivers for both.

During my 25 years as a coach working at the highest levels internationally, I have coached people of all ages and backgrounds into different kinds of Fame, into new types of Fame where they used to be known for something different, into regaining Fame that had been lost for either a short amount of time or for decades, coaching people who were absolutely adamant that they wanted nothing to do with being famous into the kind of Fame that exactly suited their character, personality and dreams. 

I know what works and what doesn't, and you need to know it too. 

Many of my friends and clients frequently walk red carpets, are interviewed for the bigger TV and internet shows, are household names - this is what I term, ‘Spotlight Fame’.

I don’t want that for myself, my Fame is being the best known with a group of high-net-worth experts who want to keep using my services and giving me extraordinary opportunities to be in unbelievable places with fascinating people. I call this, ‘Stealth Fame,’ and I’ll be showing you how you can travel one path or the other and even switch between the two. 

Often those who want Spotlight Fame are failing to get there because they don't know what they're doing wrong. Those who would prefer Stealth Fame are failing to do so usually because they are hiding away, playing small out of discomfort with the idea of being seen by the world at large. So for them the pain of Anonymity is winning out due to fear of Spotlight Fame when they could be reaping the benefits of Stealth Fame.

“There is this power that comes with being famous.” Rod Stewart

As losing your obscurity can be a little alarming at first, I’ll be teaching you how to prepare for that so there isn’t any downside and then teaching you your blueprint for the type of Fame you need.  

Fame may not be the most important thing in the world, but it does give you options that you don’t currently have.

I’ll be teaching you;

The 7 different styles of fame, the 5 locations of fame, the 3 commitments of fame. 

By the end of the workshop you’ll also fully master;

Fame vs celebrity vs popularity vs notoriety

Choosing what to be famous for, why, where & with whom

The ‘Hows’ of getting positioned in your ideal spot

The changing nature of star systems 

You versus your branded self versus your product 

The kind of Fame that brings money in & the kind that bleeds money out

The right ‘rooms’ and vehicles for your mission 

Identifying & landing the best key players for you 

Agents, promotors, PR, stylists, managers & more (& how to cover these positions yourself at first)

What to do once there are ‘eyes’ on you or your product

How not to be a ‘one hit wonder’

Pre-planning boundaries 

Maximizing for opportunities 

Your WOW line (elevator pitches are for the un-famous)

Opportunistically doing what others aren’t doing or can’t do 

Ensuring you don’t have to keep starting from scratch - self-perpetuating Fame 

How to stay hyper-relevant in a fast changing world

Getting onto red carpets and invited to high end award shows & events 

Excellence in signaling your 'fast train identity' to a power team 

Excellence in attracting and growing the loyal fans

Signaling as Star (rather than peer) on shows & podcasts, how to set this up before arriving in studio. 

Why social media is a tool rather than a requirement. 

Plus dozens of tricks and tips that I've made work for my clients which will retrain completely the way you think about strategizing for usable, lasting attention. 

Sunday 8th June 12 noon - 4pm 

£197 for full access plus recordings.

As soon as you sign up you’ll be getting your registration link, your 30 minute private YouTube link to an audio of landmark motivational Fame-building stories from the past 25 years, and a 20-point checklist to keep you on track for your own journey. 

In addition to knowing in depth those who have played the far smarter game, I've also seen over the years the smaller results of those who've chosen to go it alone. Musicians who peak at being a successful busker, speakers who remain addressing audiences of under 100 people, gifted painters who have to rely on Etsy and family members as well as a full-time money job, writers who have never been picked up by a reputable publisher, actors or TV hosts who never make it out of local TV stations or tiny budget movies. 

Life is too short! There’s no reason why any of these people couldn't have become household names, financially free and honored for their talents and efforts. 

It’s your turn. 

But only if you take it. 

Judymay Murphy 
Mastercoach 

“For famous people have the whole earth as their memorial.” Pericles